Products

Software we build and run ourselves

Four products, each solving a problem we kept meeting in client work. We operate them, which is where a good deal of our engineering opinion comes from — and why our advice tends to be about the parts that break rather than the parts that demo well.

AI business suite

one3.ai

The whole back office, with AI agents you can rent by the month

One connected suite covering ERP, CRM, accounts, HRM and video — with a library of AI agents that work inside those modules and can be rented rather than built.

ERPCRMAccountsHRMVideoAI Agents
Enterprise ERP

SalesBrace

A complete ERP for businesses that outgrew their spreadsheets

Full enterprise resource planning — inventory, purchasing, sales, production and finance — built to be implemented in phases rather than in one traumatic cutover.

InventoryProcurementSales & OrdersProductionFinanceReporting
Marketing automation

adrox

Digital marketing automation, end to end

Software that runs the mechanical half of digital marketing — campaigns, audiences, sequences, publishing and attribution — so the team spends its time on the half that needs judgement.

CampaignsAudiencesSequencesPublishingAttributionIntegrations
AI web experiences

a2lp

Landing pages and websites assembled by agents, per visitor

Landing pages and sites where AI agents compose what the visitor sees, following the A2UI approach — the interface is generated for the context rather than authored once and served to everyone.

Agent compositionA2UI renderingDynamic contentExperimentationBrand controlsAnalytics
Build or buy

When a product is the wrong answer

We would rather tell you this now than three months into an implementation.

A product fits when your process is close enough to how the software already works that adapting is cheaper than building. It stops fitting when the thing that makes your business distinctive is exactly the part the product wants to standardise.

In that case we build. Most of our client work is bespoke, and we will say so when that is the honest recommendation — including when it means we sell you less software.

Want to see one of these on your own data?

Tell us what you are trying to run, and we will show you the relevant product — or tell you that you need something built instead.

Talk to an engineer